More than 79% of Americans feel “the most significant family or social problem facing America is the physical absence of the father from the home.” Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.
In an effort to show dads the critical role they play in their children’s lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children’s well-being. The campaign provides fathers with the information they need to become better dads. Ad Council
I'm especially touched because it's a father and daughter. My own personal experience says that a healthy self-image, self-love, self-respect comes in large part from a father being a loving and stable presence in a child's life. For little Black girls, constantly under attack by the media, it's even more important!